Semalt: What You Should Know About Local SEO
The way small businesses run operations, entering the market, has experiences changes over the years. The search engines have also been undergoing improvements and updates, so today it's easier for people to find businesses, services and products online. All these have altered users' search behavior, which means that competition is increasing.
If you are a user, you don't have to mention your location in search request to find the service nearby. The local SEO will make it for you. The truth is, the local SEO has become a crucial need but most people have not realized its importance for businesses. Today, if your business is not on top, another one will be and that business will have a greater chance of getting traffic, leads and sales.
Oliver King, the Customer Success Manager of Semalt Digital Services tells the aspects of local SEO that you should know to reap benefits for your business.
Young Consumers Still Trust the Locals
Local businesses should go digital to make it easy for local consumers to connect to them. Millennials who form the highest number of consumers rely on online directories and search engines when checking on local businesses. Most of these searchers don't have a specific business in mind. Local SEO gives you the opportunity to connect with millenials and drive leads and sales from them. With local SEO you provide your business name, phone number and address to turn these users into local consumers.
Google Indexation Matters
The description and meta title of your content are still key elements of your marketing campaign because it reflects your business and how it appears in search results. Google has increased the width of the search results column, this gives you a chance to develop an attractive title and description for your business. Structured data markup also known as schema markup, it helps Google to index your site, understand what your content is about and fetch information about your business and what you are offering.
Online Listings and Reviews Are Important
Never ignore online business directories because they are constantly visited by the consumers. Your information should be present at different local business listings to build up a positive reputation. Online reviews are equally important because they are trusted by consumers and can boost your reputation. The information you show has to include opening hours, payment modes, categories, and descriptions.
Local SEO and Mobile Marketing Go Together
A large percentage of online searches come from mobile devices. This creates an opportunity for local businesses to take an advantage of local mobile searches. You should use mobile marketing to direct traffic and sales to your business due to the following statistics:
- 4 out of five consumers use smartphones.
- Half of the consumers who conduct a local search on a mobile phone visit the physical store compared to 34 percent of computer and tablet users.
- 18 percent of searches conducted locally on smartphones lead to purchases.
- 90 percent of consumers prefer ads tailored according to their zip codes.
Local SEO will never die as soon as it provides you with right opportunity to reach your customers. Local SEO has gone through changes over the years, it may not be easy to do local SEO marketing these days but knowing the right tactics will keep you to outsmart your competitors.